Unlocking Unicorn Secrets: Behind the Scenes of India’s Billion-Dollar Start-ups


Price: ₹399 - ₹217.55
(as of Sep 15, 2023 12:13:01 UTC – Details)


In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls.

Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India’s new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.

The book is a manifestation of the authors’ passion for inculcating the entrepreneurial mindset in our nation’s youth, which they do masterfully, by illustrating the success stories of India’s top unicorns.


From the Publisher

LEARN FROM THE STORIES OF INDIA'S BIGGEST UNICORNSLEARN FROM THE STORIES OF INDIA'S BIGGEST UNICORNS

LEARN THE BUILDING BLOCKS OF STARTUP SUCCESSLEARN THE BUILDING BLOCKS OF STARTUP SUCCESS

CONQUERING STARTUP FAILURE ANXIETYCONQUERING STARTUP FAILURE ANXIETY

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Publisher ‏ : ‎ Penguin Business (28 August 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 248 pages
ISBN-10 ‏ : ‎ 0143461605
ISBN-13 ‏ : ‎ 978-0143461609
Item Weight ‏ : ‎ 170 g
Dimensions ‏ : ‎ 2 x 14 x 22 cm
Net Quantity ‏ : ‎ 1 Count

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